Aaron SolomonCommunicate With Care: Tips for Writing in a Crisis (or Anytime)Crisis reveals the pitfalls and vulnerability of what you say and how you say it. Often in a crisis the most basic of written…5 min read·Mar 15, 2022----
Aaron Solomon“I Have Let You Down:” Effective Apologies to EmployeesMcDonalds CEO Chris Kempczinski is facing calls to resign following revelations that he blamed the parents of a seven-year-old shot in a…2 min read·Nov 13, 2021----
Aaron SolomonLost in Translation: When “Your Lawyer” Isn’t Your LawyerA crisis can upend the relationship between counsel and executives, leaving them on opposite sides of the table.4 min read·Feb 10, 2021----
Aaron SolomonBreaking Bad News: How to Talk to Employees About a CrisisIn a crisis your company needs to be able to communicate regularly with employees to provide information, reassurance, and guidance. These…4 min read·Oct 6, 2020----